Marketing
Welcome to the TPI Marketing Department. I’m Dee Anne Osborne and I oversee the Sales, Marketing, and Revenue Management teams. You have made a great decision and will be among some of the finest marketing professionals with decades of experience. Check out their bios below.
Meet the Team
What We Do
Marketing has become a very diverse field that requires expertise in numerous creative and technical arenas. Between social media, search engines, advertising, design, and analytics, it is something that no one person can tackle alone. Our methodology is to hire individuals with expertise in various disciplines and use them as knowledge leaders and teachers to train others.
Social Media Management
Social media has become so critical in business success or failure but most hoteliers are not properly trained in its use or how to respond. The marketing teams create social media campaigns, work with influencers, and monitor user responses with reputation management tools to ensure every hotel puts their best foot forward.
Knowledge Leaders: Emily Osborne, Tiegue Elliott
Advertising
Advertising continually changes. Only a few years ago, it was exclusively relegated to magazines, billboards, and TV. Now, we advertise on search engines and social media platforms. It is vital for any business to advertise, but even more essential is that funds for this are allocated efficiently and effectively. The marketing team partners with brands but also manages advertising campaigns in-house while making sure the return on ad spend (ROAS) makes business sense.
Knowledge Leaders: Emily Osborne, Tiegue Elliott, Chandler Boehm, Gina Miller
Graphic Design
While often confused with “making pretty pictures”, graphic design is the visual glue that ties a brand together. It is essential to establishing credibility and relaying the marketing message in a clear and compelling fashion. The marketing team has over 20 years of experience in design and over 10 years working with worldwide hotel brands including Marriott, Hilton, IHG, and Margaritaville.
Knowledge Leader: Josh Daire
SEO
If there was one technology that revolutionized how customers and businesses interact, it would be Search Engines. Our team is current with search engine trends and takes a strategic yet pragmatic approach to search engine optimization. While we can’t optimize for everything, we can optimize and excel at the things we do best.
Knowledge Leader: Josh Daire
Links
Creative/Visual
SEO (Search Engine Optimization)
Advertising
- Koddi (Marriott)